Eric Zepeda is a still life photographer who works primarily with products, food, and interiors for catalog, editorial, and advertising projects.
Browse more of Eric’s portfolio here.
“I was on set a few months ago and the stylist said ‘Just shoot it, nobody cares,’ and I thought, ‘Maybe, but I do.’ Every shot is a chance to get better, to practice, to work towards a moment that makes someone say ‘Wow!’ If you’re heart’s not in it, you’re in the wrong business.”
Our photographer interview with Eric continues below!
When you were a kid, what did you want to be when you grew up?
An astronaut, even then you knew they got all the girls.
When & how did the you get started in the industry?
After college, I was working for a design firm where I started photographing the finished projects. One got published and that was that.
What sets you apart from other photographers or stylists?
I love getting into a shot, composing, making the elements come together, then washing light over the whole thing. I don’t think I’ll ever get tired of that. Also, I’m very aware that it takes a team to create outstanding work, and I don’t have a problem giving credit where it’s due. I’m not really into the whole prima donna ego thing, I just want to drive home thinking we did some great work.
What’s your favorite part of your career?
All the talent I get to work with, art directors, stylists and assistants. Most people would have no idea how it all adds up and comes together. Also, I’m very glad to not sit in a cubicle for eight hours a day.
What advice would you give someone who wants to get started in the industry?
Go to New York. Nobody goes there to take it easy. [Portrait photographer] Greg Heisler said that and he’s right.
For more information, visit the Eric Zepeda Studio online.