If you’ve been keeping up with Poppy Creative Agency, you know how much we love interviewing our photographers and stylists, both newbies and our core group of creatives. That’s why we’re so excited to introduce you to photographer Liz Daly, our latest addition to the team. Liz has so many behind-the-scenes stories and musings on photography, not to mention must-read advice for budding artists, that we couldn’t possibly fit everything into one blog post. Enjoy this introduction to Liz, and be sure to come back over and over – we can’t wait to share all of the other wisdom and inspo she has to offer.
When you were a kid, what did you want to be when you grew up?
I wanted to own a restaurant that just served pancakes. During the summer, I ran an imaginary diner in my backyard with the kids in my neighborhood.
We love pancakes, but we’re glad you went in another direction! Describe your job as a photographer.
When clients come to me, they usually have an idea of how they want something to look. My job is to learn about their goals, what they want the photographs to say, or how they want the viewer to feel. Then I make technical choices – lighting, angles, lenses – that will help translate their vision.
How did you get started in the industry?
I studied at the Maine Media Workshops, where I fell in love with fine art photography. When I moved to San Francisco in 2004, I pieced jobs together – I was a temp at a bank, a nanny – and I photographed everything I could, from family portraits and weddings to products. A few years later, I started working as a prop styling assistant on large scale photo productions, where I learned about composition, what goes into creating compelling commercial photography, all the moving parts of photo production…
There haven’t been many distinct start and stop points of my career, or a linear “ladder” I’ve climbed, though. It’s been more fluid. I’ve pulled from different experiences and work environments to become the photographer I am today. I feel like it’s always evolving and morphing into something new.
What do you love about working in San Francisco?
San Francisco is such an innovative place, with so many startups and entrepreneurs. There’s a culture of experimentation and openness here. It makes for a rich learning environment and gives me the chance to shoot a variety of subjects. I’ve had opportunities to be resourceful and inventive, and I’ve also been able to use what I’ve learned from more traditional corporate shoots.
What sets you apart from other photographers?
I’m on-the-go a lot, taking road trips and traveling, sometimes solo. Photography is an essential part of my travels. I love seeing new places with fresh eyes and finding inspiration. I also really love collaboration – every person on the team sees something differently, and integrating those perspectives is what makes a photo sing.
Even More Inspiration from Our Team!