Let’s get right to it: customers are watching a lot of social video on Facebook, Instagram, Periscope, Snapchat, Vimeo, Vine, YouTube (with more than 4 million daily views)…
“Wait. What’s ‘social video’?” Good question. It’s exactly what it sounds like, if you think about it: video that’s designed to be viewed and shared through your social platforms. This doesn’t just mean raw livestreams, either – it can also mean an engaging brand story or a carefully crafted commercial for a product launch.
Social video is biggest amongst the 18 to 33 demographic – a key audience for a lot of brands. And these Millennials aren’t watching TV nearly as much as they’re watching videos online (more than 50% of YouTube views are on mobile devices, for starters). Video platforms are resonating with audiences; brands that aren’t using video are missing out on this opportunity.
4 Ways Video Production in the Bay Area Helps Brands
You may not realize that you have a story – or two or three – to tell. Here’s how successful brands are using video. Which technique lines up with your current goal?
1. Build brand awareness and tell your story. See how Shaun Sullivan’s video for Pottery Barn Teen’s 2016 dorm collection did just that.
2. Show your company culture. Here at Poppy Creative Agency, we find that people love to take a look behind-the-scenes. Lifting the veil on your business can attract interest.
3. Generate leads. On YouTube, add a call-to-action on your video using the annotations feature. Viewers can click the icon and be directed to a newsletter signup, landing page, retail product, etc.
4. Use a “How To” video to show your audience how you do something. We recently posted about our trip to the San Francisco Flower Market and put together stop motion videos of Traci creating flower arrangements. We tweaked a how-to video to work as a brand awareness tool instead of posting a full-on demonstration.
Today, 61% of businesses are using video for marketing. Plenty of brands – even big ones – don’t have an in-house video production team, though. Chat with us if you want to learn more about video production in the Bay Area.