Art Director Dave Valentine Talks About His Latest Shoot for MYER SF Pillows

We’re excited to announce that Nicole Myer, an old friend of Poppy Creative Agency’s, has launched a brand new online shop to sell her one-of-a-kind pillows! Each design is a custom piece of art, and the collection is made mostly from linens and cottons, but also from found textiles (blankets, Mali mud cloth, wool scarves). Dave Valentine, who designs our creative magazine and also works with Jumpstart Automotive Media, was the art director for this shoot, which took place in May of this year.

Good friends since high school, Dave designed a logo for Nicole back when she launched MYER SF. “We had been thinking of doing some more work together,” Dave told us. “The opportunity to do a product shoot presented itself, so we quickly got in touch with Thompson and Homonnay to photograph.”

Dave and Nicole agreed to rely on a 100% natural environment, which meant zero props. “I started with mood boards and image discovery to get a clear sense of what the environment would look like,” Dave explained. Meanwhile, Nicole gathered images that fit their vision. “We wanted to highlight her roots, influence and inspiration, from the North Bay’s great outdoors to San Francisco’s urbanity,” Dave said. They settled on a location: the gritty, decaying bunker installations in the Marin Headlands. “The rugged quality of the decrepit relics, the layering of graffiti, the wild scrub and weeds – we loved these as the backdrop and accents to her products.”

San Francisco art director Dave Valentine

Art Director: Dave Valentine | Photography: Thompson + Homonnay

San Francisco art director Dave Valentine

Art Director: Dave Valentine | Photography: Thompson + Homonnay

San Francisco art director Dave Valentine

Art Director: Dave Valentine | Photography: Thompson + Homonnay

San Francisco art director Dave Valentine

Art Director: Dave Valentine | Photography: Thompson + Homonnay

We love how Nicole has put herself into her pillow line. “My personal style is creative and organic, simple and organized,” she said. Her designs, which are handmade in Northern California, are inspired by art, music and nature, plus her time spent in the beautiful and culture-filled San Francisco Bay Area. Combined with her day job as a freelance photo stylist, Nicole is living out her dream. We asked her what her younger self wanted to be as an adult. Her answer was simple. “Happy. Career-wise, I never had a specific dream job in mind, but I always knew I had to be involved in something creative.”

Read more of Nicole’s story and shop at MYER SF. Connect with Dave on Instagram and Twitter, and visit his website here.

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